MARKETING SPECIALIST
Document Works
Timeframe: March 2024 – Present
Company Overview: Document Works is a high-quality printing company located in the Sacramento area, known for its strong customer-first approach. For nearly 30 years, the company has served a diverse range of clients, offering both B2C and B2B printing solutions. With a focus on innovation, service, and helping businesses succeed, Document Works has built a reputation as a trusted partner committed to delivering exceptional results.
Business Goals: Boost brand awareness and engagement through targeted marketing efforts. Drive lead generation using CRM-based outreach and campaign optimization. Improve marketing performance with data-driven strategies and KPI tracking.
Target Audience Insights: Document Works primarily serves schools and universities in the greater Sacramento area, while also providing printing solutions for local businesses and individual clients.
· I developed and implemented integrated marketing strategies across email, social media, and traditional channels to increase brand awareness and audience engagement. Using a specialized CRM platform tailored for the print industry, I executed targeted social marketing campaigns and managed outreach schedules to strengthen client relationships. My role involved closely monitoring digital marketing performance and maintaining KPIs, enabling me to deliver data-driven insights that guided strategic adjustments. I regularly analyzed and reported campaign results through internal and partner-facing presentations, providing clear, actionable recommendations. With a data-first mindset, I focused on continuous campaign optimization to enhance profitability and ensure measurable outcomes aligned with overarching business objectives.